Vision Audi shoot no 1 luxury car market 2015

Vision Audi shoot no 1 luxury car market 2015

Audi attempt to un seat the top firms, BMW and mercedes-benz in luxury car market by 2015 this is big vision by audi, that always below top firm car sales.

 "Having recorded 95% growth during the January-August period here, India is well ahead of other growth markets for us globally and we are confident that we are on track with our vision of being the No. 1 luxury car maker in India by 2015," Audi India Head Michael Perschke said in a statement.

In August, Audi reported a 100-plus% jump in sales to 510 units, as against 250 units in the month-ago period. During the January-August period, its sales jumped a full 95% to 3,655 units from 1,876 units in the corresponding year-ago period.

On the back of these robust sales numbers, Audi, which is placed at No. 3 in the luxury car market in terms of sales numbers, has set a target for sales of 5,000 units this year.

To attain this coveted position, the Volkswagen Group company is ramping up its dealership network and hiring more personnel.

"We will be hiring at least 600 more people and raising our dealerships to 25 by the end of 2012. We will also enhance our portfolio with the launch of the Q3 (model) next year," Perschke said.

At present, BMW is the No. 1 luxury car-maker in the country, a position it snatched from Mercedes-Benz for the first time in 2009.

While Mercedes sold 4,890 units in January-August this fiscal, a growth of 40% from 3,495 units in the year-ago period, BMW had sold 5,364 units till July.

Even as these foreign car-markers report high sales numbers, domestic auto majors have been witnessing a sharp decline in sales since last July, when overall sales slumped by 16.7% year-on-year.

August was no better, with domestic auto-makers' sales falling by over 10%.

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