Take American luxury cars, for instance. In the early part of this millenium, the only prominent vehicles at Cadillac and Lincoln were their jumbo SUVs, the Escalade and Navigator. Mainstream brands like Chevrolet and Ford were offering an abomination called the Malibu and an ancient design called the Taurus. The few takers snapped them up at rock bottom prices.
For a deeper look at the gravity of the situation in numerical terms, check this Numbers post from a few days ago with figures supplied by TIME. For perspective on the issue, read The Good Car Guy's question from yesterday. For facts about automaker offerings in the U.S. domestic market in 2009, keep reading. Oh, and by the way, to attempt to sway the argument in favour of cars instead of trucks, models like the F-150, F-250, and F-350 were lumped together. It didn't help. Also, TSV means anything that isn't a car: trucks, SUVs, and vans.
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TOTAL CARS @ GENERAL MOTORS: 21
TOTAL TSVs @ GENERAL MOTORS: 26
TOTAL CARS @ FORD MOTOR CO.: 10
TOTAL TSVs @ FORD MOTOR CO.: 14
TOTAL CARS @ CHRYSLER LLC: 8
TOTAL TSVs @ CHRYSLER LLC: 16
Buick cars/TSVs: 2 to 1
Cadillac cars/TSVs: 4 to 3
Chevrolet cars/TSVs: 6 to 9
GMC cars/TSVs: 0 to 8
Hummer cars/TSVs: 0 to 2
Pontiac cars/TSVs: 6 to 1
Saturn cars/TSVs: 3 to 2
Ford cars/TSVs: 4 to 10
Lincoln cars/TSVs: 3 to 2
Mercury cars/TSVs: 3 to 2
Chrysler cars/TSVs: 3 to 2
Dodge cars/TSVs: 5 to 7
Jeep cars/TSVs: 0 to 7
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