A Politically Incorrect Product Idea

Most of what I do requires a good bit of political correctness and, even worse, a reasonable quotient of civility and sensitivity. I teach a...

The Kind of Marketing the MSF Should Do

This ad is from the Norsk Motorcykkel Union. It's funny, professional, and makes the point. And to reinforce the point, my wife had to w...

Handicapping

All Rights Reserved © 2010 Thomas W. Day I recently taught an MSF Experienced Rider Course (ERC) with another refugee from our magazine. He ...

We're Back?

In 2008, fuel prices bumped against $4/gallon and suddenly motorcycles took on a practical value to a fair number of US citizens. As a motor...